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Fresh and crispy: HUG products are simply part of it.

HUG has baked goods for every occasion. And HUG is a must to help ease the daily life. At HUG we don't just develop, produce, and market crackers and cookies. We also offer a rhapsody of snacks for cocktails. Each one absolutely fresh and crunchy.

 
Complete range
Complete range

There are HUG biscuits for special moments and naturally, for the everyday, HUG is simply part of it.

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Crispy Delight
Crispy Delight

Guezli Remember to stock your pantry with these unforgettable cookies baked by HUG - Willisau Ringli, Chräbeli (anise cookies), or Nuss-Stängeli (nutty sticks). If you are into light snacks, we have just the right thing for you - the Leckerli bar called FREE, which is the first truly fat-FREE bar!

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Zwieback Delight
Zwieback Delight

The Swiss Zwieback was already invented by baker master Joseph-Meyer 1877 in Lucerne. In the evening, he cut the unsold bread in slices and roasted them over night in the warm oven. The twice backed bread became to the Zwieback.

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Dessert Delight
Dessert Delight

Fill with ice cream, fresh strawberries, or whipped cream - and like magic, you can serve a mesmerizing HUG meringue in a flash. Made tenderly with eggs from free-range chickens, HUG's meringue creation is unbelievably airy and light. These HUG tartlets are undisputedly the very best base for creating fabulous desserts - like the ravishing strawberry tartlet! But naturally, you can let your creativity run free and come up with many other combinations, for instance with seasonal fruits or sweetened crèmes.

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Gingerbread Delight
Gingerbread Delight

Colourful funfairs, autumn fairs and markets are to be found everywhere in the autumn. The popular HUG cookies are traditional gingerbread biscuits for this time of year.

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Christmas Delight

HUG Christmas confectionary is baked using recipes, which have been handed down and use only the best ingredients. These classics are a must at Christmas.

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